Monthly Archives: July 2014

Throwback Thursday—Mitsubishi Style

In honor of Throwback Thursday, we’re celebrating with vintage Mitsubishi ads! Check out these old-school ads. Do you remember any of these vehicles? Let us know in the comments section!

97 mitsu eclipse

Check out this ad for a 1997 Eclipse. Can you believe this ad is 17 years old?!

89 galant

What do you think of this ever-stylish 1989 Mitsubishi Galant?

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Do you remember the Mitsubishi Mighty Max truck?!

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Can you imagine cruising around in a Mitsubishi Montero?

If you’re more interested in Mitsubishi’s current offerings, then visit our Jim Shorkey Mitsubishi site and check out our inventory!

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Filed under Automotive, Entertainment, Vintage

2016 Mitsubishi Outlander PHEV Will Be “Completely Different” When Unveiled in the US

While the Mitsubishi Outlander PHEV has been quickly and quietly rolling off lots in the likes of Japan, Europe, and Australia, it has yet to reach the US. We’re told the hybrid crossover will make its debut here in the fall of 2015, but Mitsubishi executives in the know promise it won’t be the same model available know on the other side of the world.

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According to MMNA Executive Vice President Don Swearingen and US PR chief Alex Fedorak, “it will be completely different.” This Outlander will most likely be viewed as the next-generation vehicle, part of the “major restyle in 2016” that will reskin the model in the new design language being applied to the brand’s crossovers. Additionally, its hybrid system is being tuned for more refinement, and the same work being done on the interior.

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Further, Fedorak says the interior of the Outlander PHEV will be upgraded significantly by the time the new model arrives to meet higher American standards. The new Outlander PHEV will also feature all new sheet metal, and although the company has not released any official photos yet, the Concept GC-PHEV making the rounds at world trade shows offers clues to the new “design language” Mitsubishi will apply to its updated Outlander and Outlander Sport. The company also plans to roll out a robust advertising campaign in support of its new models.

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What do you think? Would you take the Mitsubishi Outlander PHEV on a test drive?

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Filed under Automotive, Outlander, Outlander Sport, Purchasing

Mitsubishi Fun Facts

Since we here at the Jim Shorkey Family Auto Group recently acquired the Mitsubishi brand, we wanted to make sure you get a proper introduction. To help break the ice, here is a list of facts about the Mitsubishi brand.

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1. Mitsubishi is headquartered in Minato, Tokyo. It is the world’s 16th principal car manufacturer.

2. Jackie Chan is Mitsubishi’s number one fan! For the past 20 years, Mitsubishi has been in partnership with the martial arts expert. He has made it a point to utilize only Mitsubishi vehicles in his cinema.

3. The Mitsubishi Lancer 1600 GSR was created specifically for the East African Safari Rally and even won the marathon, on their first attempt, in 1974.

4. Since the 1960s, Mitsubishi has been a big player in street racing scenes. Mitsubishi has more than 50 years of experience in the global motor sport situation.

5. Mitsubishi has manufacturing factories located in six countries and their vehicles are available to be sold to the people of more than 160 countries over the world.

6. Since 2009, Mitsubishi has been selling its electric mini-car, which comes with a lithium-ion battery; amazingly the launch happened a year before it was planned.

7. Mitsubishi is the most effective car manufacturer for the Daker Rally with an unparalleled seven consecutive and a total of twelve wins.

8. Over the years, Mitsubishi has forged successful alliances with big foreign players like Volvo, Colt, and Proton.

9. Mitsubishi has a total of four Chinese joint ventures and has a strong global, as well as Asian, presence in the automobile market

10. The iconic Mitsubishi logo that is made of three diamonds precedes the Mitsubishi company itself by a hundred years.

Mitsubishi Motors

Get introduced to the Jim Shorkey Mitsubishi dealership and test drive a car today!

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Filed under Automotive, Entertainment, Uncategorized

Cars.com Names Mitsubishi Mirage Most Affordable Car of 2014

Cars.com recently ranked the most affordable cars of 2014. And to no surprise to us, the Mitsubishi Mirage drove off with the title. This spunky, chromatic car is no doubt a fan favorite but now it’s also a practical and deliberate go-to vehicle for conscious consumers.

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How did Cars.com reach their ranking? We break it down for you.

They started their deliberation with a slew of cars with the lowest sticker prices. These cars were generally manual base models with limited features. Unfortunately, most car consumers are accustomed to certain upgrades—including automatic transmission, power windows and door locks, Bluetooth capabilities, and USB ports. Therefore, Cars.com factored these amenities into each vehicle’s price.

With a new sticker price assigned to each vehicle, they then looked at fuel costs over a span of 5 years and averaged this expense into the vehicle’s new sticker price. Once they reached this number, they discarded any vehicle over $28,000 and then ranked the cars from lowest to highest price—deeming none other than the Mirage as the most affordable car of 2014.

Their official word:

The Mitsubishi Mirage is a small car that has a low starting price, decent features and incredible fuel economy, which put it firmly at the top of this list by nearly $2,000. That is a considerable margin compared to Most Affordable lists we’ve done, with some being decided by less than $100.

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Filed under Automotive, Mirage, Purchasing, Uncategorized

Mitsubishi Mirage G4 Sedan Likely Coming to US Market

The small car that could, best known for its chromatic appearance and gas-saving engine, the Mitsubishi Mirage is a stylish hatchback that demands a second-glance. And while its wow-factor isn’t changing, its appearance may.

Although the Mitsubishi camp said the company is still evaluating whether this model will come to the U.S. or not, automotive journalists are speculating that the Mirage G4’s appearance at 2014 Mitsubishi Owners Day in California last Saturday, July 12, speaks volumes on the probability.

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Automobile Magazine explains:

The Mitsubishi Mirage G4, which stands for global four-door sedan, is already on sale elsewhere as the Mitsubishi Attrage and would make a lot of sense in the U.S., especially considering Americans’ traditional aversion to hatchbacks. The Mitsubishi Mirage hatchback has already sold 8,267 copies in the U.S. through June, so a sedan model could help bolster these relatively successful numbers even further.

It would stand to reason the Mirage G4 sedan would share basic specs with the hatchback with the same 1.2-liter three-cylinder engine that boasts an EPA rating of 37 city, 44 highway with the optional CVT (a five-speed manual is standard).

Automobile Magazine also discussed the Mirage G4’s potential price point:

It’s possible that the Mirage sedan could undercut the hatchback in price. If Mitsubishi goes far enough under the hatchback’s base price of $13,805 with destination, the Mitsubishi Mirage sedan could challenge the $12,800 Nissan Versa for the title of “cheapest new car in the U.S.”

Check out the pictures below of the sedan version. What do you think?

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Filed under Automotive, Mirage, Purchasing

Sneak Preview: The 2015 Mitsubishi Lancer Evolution

The widely popular Lancer Evolution will undergo some fine-tuning and redesigning for its 2015 offering. In fact, Torque News has gone so far as to declare Mitsubishi fans will “storm the showroom” for this successor. But what makes it so great? Below, we outline why you will, indeed, see a stampede of people outside Jim Shorkey Mitsubishi waiting to take this car on a test drive.

Torque News on the Lancer Evolution’s success to date:

Mitsubishi is getting ready to launch the 2015 Lancer Evolution here in the U.S. and it will sell well. Mitsubishi Motors North America released sales figures of the Lancer Evolution and this was the best January through June sales total since 2008 for the EVO. Lancer Evolution sales totaled 1,569 for June and are up 14.5 percent year-to-date. There is a huge fan base of EVO fans who still want the performance car.

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What’s new with the design:

This new-generation speedster features considerable weight reduction thanks to employing lightweight materials, like aluminum and steel. This upgrade will enable better fuel economy, as well as enhance performance. We also can expect some changes to happen at the front part of this eleventh-generation vehicle concerning the look of its grille and headlights. Generally speaking, the entire body of the car will offer better aerodynamics and curvier lines. For the interior, this upcoming model will be supplied with two rows of seats spacious enough for five people. Furthermore, its dashboard will feature many valuable high tech and safety elements to enable comfortable and employ a safe drive.

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What kind of power will it have:

According to a little online research, this brand-new model will be supplied with two distinct engines. One of the options is likely to be a direct-injected turbocharged 2.0 L inline-4 powertrain that is estimated to be capable of developing 291 horsepower with 300 lb-ft of torque. Moreover, a hybrid variant of the same engine may also be offered, but mated to two electric motors, and therefore, it will have the ability to release 500 hp.

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Torque News on why people will buy it:

When EVO fans see the kind of performance this new-generation Lancer Evolution can produce, they will get on board in a big way. This younger performance-minded generation understands the need for performance cars to be environmentally friendly. The new-generation performance car will offer the best of both worlds. All we have to do is look at these recent race results to see the performance that will be available. There are large numbers of performance fans who will buy this new technology in a performance car.

The 2015 Mitsubishi Lancer Evolution is the last of its kind, but Mitsubishi isn’t done with Rally racing yet and will use the valuable information the MMC engineers gather from the new Outlander PHEV and the MiEV Evolution III all-electric racecars for the next-generation Lancer Evolution development. Stay tuned.

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Filed under Automotive, Lancer, Purchasing