Monthly Archives: April 2015

Mitsubishi Motors: The Masters of 4WD Innovation

Did you know that Mitsubishi engineers designed and built the very first production four wheel drive (4WD) vehicles in Japan 80 years ago? It’s no wonder Mitsubishi is widely known for their innovative engineering.

AWC is the brand name of a four-wheel drive system developed by Mitsubishi Motors. The system was first implemented in the 2001 Lancer Evolution VII. The 4WD drive technology is the glue that holds Mitsubishi together and has been aided in Mitsubishi’s longstanding motor sports activities and long history in rally racing spanning almost half a century. As a motorsports racing team, Mitsubishi Motors has won the grueling and unforgiving Dakar Rally which, as of the 2015 event, has been run 36 times – and Mitsubishi has been victorious in their category 12 times to date.
2012-Mitsubishi-Lancer-SE-awc-badgeAccording to Mitsubishi: “…AWC is a four-wheel dynamic control philosophy for maximally exploiting the capability of all four tires of a vehicle in a balanced manner to realize predictable handling and high marginal performance.”

Although the AWC was initially developed for the high performance Lancer Evolution full-time four-wheel drive models, the system is now incorporated in Mitsubishi’s other 4WD vehicles, each having its own distinct configuration.

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Filed under Automotive, AWC, Entertainment, Technology

Our Favorite Places to Drive the Mitsubishi Mirage around Pittsburgh and North Huntingdon

With an EPA-estimated 40 mpg when combined with the available continuously variable transmission (CVT) and an impressively low base price, you’ll most likely want to drive your new Mirage all over Western PA. We recently scooped out the best spots!

Fat Head’s Saloon
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Located in Pittsburgh’s South Side—an area notorious for limited street parking—Fat Head’s Saloon is a craft beer brewery with a massive menu. In the Mirage, you can easily maneuver into that one cramped spot that SUVs and mid-size sedans have to pass up. So while your friends are making laps around the building or paying to park in a garage, you’ll be chowing down on some appetizers.

The University of Pittsburgh’s Cathedral of Learning
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And while you’re over in the South Side, you can hop onto the Birmingham Bridge and head over to Oakland to visit the Cathedral of Learning. Whether you want to check out the Nationality Rooms or simply take in the cathedral’s grandeur, you won’t have to worry about the narrow lanes in Oakland or parallel parking on the street. With the Mirage’s subcompact frame, the odds of you sideswiping mirrors as you hunt for a spot is slim to none.

Fort Ligonier
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From Pittsburgh, you’ll want to hop on the turnpike and head east to Fort Ligonier—a British fort in the French and Indian War. And since you’re already paying tolls, you’ll be happy to save gas money in your Mirage. Once you arrive, you can explore the museum galleries, exhibits, and extensive archaeological collections. You can also tour the impressive Fort, a full-scale, on-site restoration/reconstruction of the 1758 – 1766 original. The Fort Ligonier town itself is about 15 acres, while the restored Fort is about 8—making you happy you drove the Mirage so that you don’t have to walk.

Frank Lloyd Wright’s Fallingwater
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The Frank Lloyd Wright masterpiece, located within the wooded Bear Run Nature Reserve, is a monument to organic architecture at its best. This must-see construction is about a 45-mile drive from Fort Ligonier, so you’ll need the Mirage’s fuel economy, which is the best of any non-hybrid vehicle. And a bonus: after you return from your hike through the Reserve, you’ll have no trouble spotting your brightly colored Mirage in the crowded parking lot!

Safe travels!
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Filed under Automotive, Entertainment, Mirage

Tread Lightly: Replace Your Tires at the First Signs of Wear and Tear

The Mitsubishi lineup boasts some of the safest vehicles on the road, from the Mitsubishi Outlander to the Outlander Sport and Mirage. But unfortunately, no matter how safe a car is designed and engineered, drivers have to take care of their tires. We cannot stress enough the important of replacing your tires as soon as you notice signs of wear and tear.

What specifically should you look out for? Some tall-tell warning signs you need new tires include worn-out tire treads, cracks in the sidewall, or bulges and blisters on the surface of the tire.

If your tires are experiencing any of these signs, then we have you covered. At Jim Shorkey Mitsubishi, we’re offering a special BOGO sale on all tires: Buy three tires, get one free for all makes and models. It’s that simple! Give us a call at (866) 337-7037 to schedule your appointment today! This offer is for a limited time only.

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Filed under Automotive, Mitsubishi Specials, Parts and Accessories

Totally Rad Advertisements

In the spirit of #ThrowbackThursday, we’ve compiled some of our favorite Mitsubishi advertisements. So throw on your best set of legwarmers and break out your Thriller album, we’re going totally 80’s!

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Filed under Automotive, Entertainment

The Mitsubishi Family Gets a Makeover

Mitsubishi Motors North America executive vice president, Don Swearingen, has let us in on a secret – The front-end design of the 2016 Mitsubishi Outlander will be imitated on a range of the brand’s other models over the next 12 months. Which means Mitsubishi is getting a makeover!

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“This new brand identity that you see on this car will carry over. In the US, after this vehicle we’re going to first go with the Outlander Sport (ASX).So, later this year – production begins in October, it’ll be in the stores in November/December – and you will see a similar front design change. Then for us in the States, in the February/March timeframe, it will come to the Mirage. So you will see it. We don’t offer the [Mirage] sedan model here, but we will be offering that starting next year. And you’ll see the new styling elements carry over to those models,” stated Swearingen.

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“We have a Lancer, which is of course different to the Mirage,” Swearingen said. “We still plan to have the Lancer here in the US – we are going to make modifications and changes to it. We’re making some front-end changes this year on that – not as drastic as this, but we are making modifications..

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“I know we’re working on it. As many people have discussed, we were in a partnership discussion with another OEM. Those talks broke down. We’re still looking for a strategic partner to work with on that. But it’s a big part of our sales in the US, and we’re committed to keeping the car here. We understand it’s long in the tooth, but clearly it’s a great seller for us, and continues to be”

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Cant wait 12 months for the new Mitsubishi’s? Don’t worry, we’ve got tons to choose from NOW! Check out our inventory here.

 

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Filed under Automotive, Entertainment, Lancer, Mirage, Mitsubishi brand, Outlander, Outlander Sport