This January Mitsubishi Motors announced that the Mitsubishi Mirage has once again been recognized by IHS Automotive for having the highest Model Loyalty in the Non-Luxury traditional sub compact segment for the 2015 year. This will be the second consecutive year the Mirage has been recognized for its superior owner loyalty performance.
The IHS Automotive loyalty performance is determined when a household owns a new vehicle then returns to the market and purchase or lease another new vehicle of the same make and model.
Mitsubishi Motors North America’s Executive Vice President was quoted as saying “The Mitsubishi Mirage is one of the true hidden gems in the automotive industry and this IHS award validates that claim. Mirage offers an unmatched package of segment-leading fuel economy, attractive pricing and an industry leading new vehicle and powertrain warranty. Our faithful owners understand and appreciate the Mitsubishi Mirage.”
The Mirage is coming off a record breaking year where sales increased nearly 30 percent from the previous year. The 2017 model will have a new design and features, complete with a refreshed exterior design, improved performance and the incorporation of Apple CarPlay and Android Auto. The 2017 Mirage will continue to fill a need in the market for an affordable priced vehicle for consumers to purchase.