Mitsubishi Motors North America executive vice president, Don Swearingen, has let us in on a secret – The front-end design of the 2016 Mitsubishi Outlander will be imitated on a range of the brand’s other models over the next 12 months. Which means Mitsubishi is getting a makeover!
“This new brand identity that you see on this car will carry over. In the US, after this vehicle we’re going to first go with the Outlander Sport (ASX).So, later this year – production begins in October, it’ll be in the stores in November/December – and you will see a similar front design change. Then for us in the States, in the February/March timeframe, it will come to the Mirage. So you will see it. We don’t offer the [Mirage] sedan model here, but we will be offering that starting next year. And you’ll see the new styling elements carry over to those models,” stated Swearingen.
“We have a Lancer, which is of course different to the Mirage,” Swearingen said. “We still plan to have the Lancer here in the US – we are going to make modifications and changes to it. We’re making some front-end changes this year on that – not as drastic as this, but we are making modifications..
“I know we’re working on it. As many people have discussed, we were in a partnership discussion with another OEM. Those talks broke down. We’re still looking for a strategic partner to work with on that. But it’s a big part of our sales in the US, and we’re committed to keeping the car here. We understand it’s long in the tooth, but clearly it’s a great seller for us, and continues to be”